Multiple billions of dollars are being spent to weaponize the entertainment industry’s streaming war, but there’s a new front line in this epic battle that’s gone unnoticed.
It’s the $200-billion gaming sector…
Where the celebrities make just as much …
The stakes are even higher…
And the battle is even bigger.
Apple, Disney and Netflix are armoring up to win the streaming wars by wooing the most subscribers, but in the gaming sector, one little-known company has created a new front line.
The winner takes all in this contest, and the prize is worth much more than subscriptions.
The weapon is data, and the prize is a near-monopoly on streaming data.
Twitch is retail giant Amazon’s video-streaming business that already has 15 million daily active users and is the gamer’s version of Youtube.
In the esports segment of the massive gaming sector, Torque’s Stream Hatchet is already bursting at the seams with data.
That’s because it’s one of the leading data options in the entire sector. The massive advertising revenues depend on this data, and Stream Hatchet is the only game in town.
5 Reasons To Keep Your Finger on the Trigger of Torque:
#1 The Data Edge
In other words, it’s become a strong player in data to the point that anyone in the industry who wants to grow their game may likely have to go through companies like Torque at some point. Torque’s (TSX:GAME.V, OTCMKTS:MLLLD) Stream Hatchet is the single thing standing between the $200 billion gaming industry and everyone’s ad revenues.
Torque’s Stream Hatchet has just taken all the mystery out of the decision-making process for the video game industry by leveraging data.
It’s capturing EVERYTHING. That means all data from everything from Twitch, Facebook Gaming and Youtube Gaming to Smashcast, Mixer, Huya and much more:
It’s covered all bases when it comes to data streaming.
That’s over $1 billion just in esports revenue that Stream Hatchett is leveraging for the top companies in the wider $200-billion gaming industry.
And they’re not done yet:
Next up, they’re planning to pursue the goldmine of data for the entire gaming industry, the entire sports industry, and holy grail entertainment industry where a massive streaming war is hitting fever pitch right now.
#2 Formula 1 Brand Meets Streaming Giant
Torque acquired Eden Games, the developer of the wildly popular F1 Mobile game that’s been downloaded 13 million times since its launch just last year. Last year Formula 1 boasted an audience of over 1.7 billion, with nearly 500 million unique users.
When you bring together a competitive streaming data player and a brand like Formula 1 and put them on Twitch, with its 15 million daily users that Amazon is using to challenge Youtube for supremacy—you get a major powerhouse.
It’s another data coup for Torque because it just used Twitch to cash in on another massive audience for Formula 1: The younger generations.
The average Formula 1 fan is 40, while the average Twitch audience is 21.
So, on one hand, you’ve got Twitch, which is the go-to platform for the younger demographic, with exploding data that has sports rights holders eyeing it as their key content outlet while traditional channels are getting squeezed.
On the other, you’ve got Torque, with Stream Hatchet—a leading industry player for providing data to rights holders, agencies and sponsors.
This is where the streaming war gets real.
#3 Minting New Celebrities Who Earn More Than Anyone Else
Gamers are the new celebrities—and they stand to take home even more money.
17-year-old Emil 'Nyhrox' Bergquist Pedersen and 16-year-old David 'Aqua' Wang took home the grand prize of $3 million in the Fortnite World Cup in July this year.
Twitch has turned gamers into celebrities, and the fashion industry has followed.
Even Nike and Adidas are endorsing gamers in online tournaments watched by millions.
Esports teams are selling for tens of millions of dollars…and the stars of this sports niche are earning a cool million every month. That’s more than the top MLB players.
This is the new reality of sports, and it’s fueled by young, internet savvy enthusiasts who spend a collective 6.6 billion hours watching their favorite players. And this overlooked industry is forecasted by some analysts to get even bigger.
By next year, tech consulting firm Activate forecasts that 70 million people will watch a single esports final.
And by 2021, esports is set to have 84 million viewers.
This is the fastest rise of any industry to date.
Gaming is also beating Hollywood.
#4 A Branding Bonanza
While the Torque (TSX:GAME.V, OTCMKTS:MLLLD) group is busy tackling every single aspect of this market, from streaming data, media rights and advertising, to sponsorship and big game development, branding is exploding.
You already know they’ve locked onto the Formula 1 brand through Eden Games, which is the one of the biggest names in racing games. In fact, it’s an obsession that has 10 teams worth over $4 billion. A single F1 race is watched by over 100 million people.
What you don’t know is this: Torque’s also just secured exclusive partnerships with Porsche and Nintendo.
And that all came to global attention in the final week of October with the launch of the long-awaited World’s Fastest Gamer (WFG) competition.
At stake are the biggest prize in esports racing history: A cool $1 million.
While the Fortnite 2018 World Cup was one of the biggest events in esports ever, with 40 million players competing for a total price pool of $30 million The World’s Fastest Gamer has an important edge.
It’s exactly where real sports meets esports. It’s where Fortnite meets Formula One. It’s the best of both worlds.
And while Torque is the king of blurring the lines between ‘real’ sports and esports, they’ll come together in a massive brick-and-mortar branding move in Miami, where Torque is building the world’s FIRST esports racing arena.
The massive arena will open its doors next year already and will be stocked with the most advanced esports racing simulators out there—designed by Formula 1 engineers and developed by a company called All In Sports, which Torque is also set to acquire.
#5 Recap: The Formula for Torque
As an epic streaming battle unfolds, little-known Torque is waging this war on the gaming front.
Everyone wants its data, for starters…
For observers of Disney, Apple and Netflix, the streaming war is clear. For the gaming industry, while Torque has slipped in and not only scooped up the data everyone needs to create ad revenue, it has branded itself with the best of the best on the race track and beyond.
That’s all thanks a man best known as the ‘Godfather’ of esports, Darren Cox, Torque’s CEO and former Global Motorsport Director for Nissan.
Cox has been transforming gamers into professional race car drivers for over a decade, and he’s now a definitive expert when it comes to blurring the lines between reality and gaming.
Between 2008 and 2015, Cox ran the GT Academy program—a racing and gaming program that transformed gamers into professional drivers. Cox has brought on quality brand ambassadors—Rubens Barrichello of Ferrari, and 2x Indy 500 champion Juan Pablo Montoya—to expand Torque’s reach.
Cox sees more than the road ahead—he’s sees this entire arena and it’s paved with data, the best in gaming, million-dollar prizes and a global audience that is growing by the minute.
Other companies that can’t be ignored as the streaming race heats up:
Stars Group Inc (NASDAQ:TSG, TSX:TSGI) is a world leader in the online and mobile gaming industry. With a focus on maintaining high regulatory standards while simultaneously offering a wide range of products across multiple platforms, Stars has solidified its place among the gaming hierarchy.
Last December, Stars Group secured a major partnership with the National Basketball Association in order to use data and league marks across their digital sports betting offerings.
Scott Kaufman-Ross , Head of Fantasy & Gaming, NBA explained, "This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience.”
Rogers Communications Inc. (NYSE:RCI, TSX:RCI) is the biggest internet and cable provider in Canada with over 10 million subscribers across the country. While it is not necessarily a dominate force in content creation, it has set itself apart from its competitors with its growing customer base and advertising dominance.
Rogers is also a go-to internet provider for a large number of corporations dependent on reliable connections and high quality support.
Blackberry Ltd. (NYSE: BB, TSX:BB) made its name as a cell phone manufacturer, and essentially created what we now know as a smartphone, but many don't realize that Blackberry is actually providing mobile cybersecurity for government agencies worldwide. Not only that, it has played a pivotal role in the global gaming boom.
Blackberry’s bets on less popular emerging tech plays has really paid off, according to its latest earings rounds, and as one of the companies that essentially paved the way for digital gaming, it’s sure to remain a favorite innovator among innovators for some time.
BCE Inc. (NYSE:BCE, TSX: BCE) is a Canadian telecom giant. Founded in 1980, the company, formally The Bell Telephone Company of Canada is composed of three primary subsidiaries. Bell Wireless, Bell Wireline and Bell Media, however throughout its push into the position of one of Canada’s top telco groups, it has bought and sold a number of different firms.
BCE is also at the forefront of Canada’s content creation industry. Bell Media’s reach is well distributed, and even has a number of branches including Animal Planet, E!, and partnerships and joint ventures with the likes of The Discovery Channel and HBO.
Great Canadian Gaming Corp. (OTCMKTS:GCGMF, TSX:GC) has made a name for itself over the past 36 years. It has built a dynasty in Canada and the United States with properties located across the continent. The gaming industry leader has built its reputation and following on integrity, service, and through the support of the communities surrounding it.
Given its recent earnings reports, GC has been labeled as undervalued by many investors, and key indicators suggest the same, especially with a new gambling boom set to explode in North America right around the corner.
By. Joao Piexe
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