Simple momentum is a powerful tool, if you know how to measure it. Believe it or not, momentum is more powerful than the researched fundamentals, for the simple reason it tells you if the stock your are studying is liked (or not) by others. In short momentum must be attractive to your desired position.
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Investing Quote...
"Money cannot consistently be made trading every day or every week during the year." ~ Jesse Livermore Trading Rule
"Markets are designed to allow individuals to look after their private needs and to pursue profit. It's really a great invention and I wouldn't under-estimate the value of that, but they're not designed to take care of social needs." ~ George Soros