• 346 days Will The ECB Continue To Hike Rates?
  • 346 days Forbes: Aramco Remains Largest Company In The Middle East
  • 348 days Caltech Scientists Succesfully Beam Back Solar Power From Space
  • 748 days Could Crypto Overtake Traditional Investment?
  • 753 days Americans Still Quitting Jobs At Record Pace
  • 755 days FinTech Startups Tapping VC Money for ‘Immigrant Banking’
  • 758 days Is The Dollar Too Strong?
  • 758 days Big Tech Disappoints Investors on Earnings Calls
  • 759 days Fear And Celebration On Twitter as Musk Takes The Reins
  • 761 days China Is Quietly Trying To Distance Itself From Russia
  • 761 days Tech and Internet Giants’ Earnings In Focus After Netflix’s Stinker
  • 765 days Crypto Investors Won Big In 2021
  • 765 days The ‘Metaverse’ Economy Could be Worth $13 Trillion By 2030
  • 766 days Food Prices Are Skyrocketing As Putin’s War Persists
  • 768 days Pentagon Resignations Illustrate Our ‘Commercial’ Defense Dilemma
  • 769 days US Banks Shrug off Nearly $15 Billion In Russian Write-Offs
  • 772 days Cannabis Stocks in Holding Pattern Despite Positive Momentum
  • 773 days Is Musk A Bastion Of Free Speech Or Will His Absolutist Stance Backfire?
  • 773 days Two ETFs That Could Hedge Against Extreme Market Volatility
  • 775 days Are NFTs About To Take Over Gaming?
  1. Home
  2. News
  3. Breaking News

Facebook Finds Itself In Hot Water Over Advertisements

Facebook

Less than a week after Facebook came under fire for its contentious ad practices, the U.S. Department of Housing and Urban Development has filed charges on the tech giant over discrimination in housing ads.

HUD is claiming that Facebook's usage of targeted marketing breaks the Fair Real Estate Act by "encouraging, permitting, and triggering" unlawful prejudice by restricting who can see real estate ads.

The charge comes from research introduced last year. Multiple external examinations have learned that Facebook's advertisement targeting abilities let marketers overlook people by gender, race, ethnic background and other categories.

HUD Secretary Ben Carson noted, “Facebook is discriminating against people based upon who they are and where they live,” adding that “Using a computer to limit a person’s housing choices can be just as discriminatory as slamming a door in someone’s face.”

The legal dispute with HUD adds to Facebook's expanding list of impediments in Washington. The company is currently more than a year into a Federal Trade Commission investigation discerning its supposed recurred failures to safeguard user information. Lawmakers of both parties regularly attack the business for a range of concerns, including its data practices, struggles to create a diverse workforce, and the growth of fabricated information and hate speech on its platforms.

Facebook abandons targeting in real estate advertisements

The issue of prejudice in marketing is nothing new for Facebook. Just recently, the social media platform eliminated the option to target based upon age, sex and zip code in reaction to growing objection. Related: Chinese Onshore Markets Bracing For $46B Boost

Furthermore, Facebook has announced that it will develop a tool that can be employed to see targeted property ads, a change similar to a database the business formed after the debate over targeted political ads. The ACLU explained in a declaration that the company has agreed to consult with plaintiffs about its progress frequently, and will require advertisers to comply with anti-discrimination laws.

CEO of Facebook's News Space Sheryl Sandberg stated, "Our job is to make sure these benefits continue while also making sure that our ads tools aren’t misused. There is a long history of discrimination in the areas of housing, employment and credit, and this harmful behavior should not happen through Facebook ads."

By Michael Kern for Safehaven.com

More Top Reads From Safehaven.com:

Back to homepage

Leave a comment

Leave a comment